With the multifamily rental industry experiencing a boom in demand, many property owners and PMCs are looking for ways to differentiate themselves from the competition and simplify their leasing strategy. To survive and thrive in this new era, an engaging and streamlined customer experience must be the goal when designing a workflow, staffing, and marketing rental communities to prospects. The logic is simple: When tenants are satisfied, they plant roots. At DashQ, we make it easy for PMCs and multifamily landlords to adopt a simplified leasing strategy without sacrificing tenant satisfaction. Keep reading to learn 3 ways a simplified leasing strategy enhances tenant experience while helping you save time and money.
Create a Renter-Centric Culture
PMCs and multifamily landlords must cultivate a customer culture that centers on the tenant and provides unparalleled service. Of course, this is easier said than done when administrative tasks and “busy work” slow down many leasing professionals. Simplified leasing can improve tenant management and team workflow by automating administrative tasks such as creating guest cards and automatically syncing customer data. By leveraging tech that simplifies the leasing process, PMCs can save valuable time and dedicate more energy towards what they do best—closing more leases.
Self-Guided Leasing Tours
For multifamily landlords, time is money. So, it makes sense for business managers to look for ways to save time spent performing specific tasks. Self-guided leasing tours not only provide time savings benefits, but they can also help landlords save money.
When property management companies empower prospective tenants to perform their own leasing tours on their own time, they can eliminate leasing office traffic, cut down on leasing tour delays, and streamline their staffing needs. In addition, self-guided, self-paced tours reduce labor costs by relieving the leasing agent’s need to accompany each prospect through the initial showing process.
User-Friendly Application Process
In the world of multifamily real estate investing, efficiency is king. “Renters want near real-time experiences and a frictionless rental process. Creating a user-friendly lease application process is a win for both renters and operators,” explains (insert names and title), “By providing renters with a streamlined process, it is easier to convert more leads to leases faster.”
Simplified leasing does not only mean making the prospect’s experience better; it also makes your on-site team’s job easier by making sure leasing professionals have access to all the latest tenant engagement software so they can work at peak efficiency. At the same time, this simplified, renter-centric leasing approach enables operators to reduce costs through smaller teams while maintaining employee satisfaction.
About DashQ’s Innovative Tenant Management Tools
Forget choosing between antiquated tech or cumbersome single-solution challengers. DashQ’s tenant engagement software is challenging the status quo and making it easier for top property to streamline their business operations. Tenant Engagement Software provides PMCs and leasing professionals with a suite of connected, customer-centric tools built around the renter—to deliver a consistent, connected experience from the first inquiry to lease renewal.
To learn more about how a simplified leasing strategy enhances tenant experience and can help scale your business and increase tenant retention, click here.
