You can now view how marketing activity translates into leasing results in a new expanded dashboard. The Marketing Dashboard connects demand, funnel performance, and leasing outcomes, helping leaders understand which channels drive qualified prospects and signed leases.
The dashboard includes:
- Core activity metrics, including inquiries, leads, tours, net tours (attended), average human time to first response, and average time to tour
- Conversion rates across the funnel, such as lead-to-tour, lead-to-net tour, tour-to-application, tour-to-lease, application-to-lease, and lead-to-lease
- Source performance, showing leads, tours, and leases by channel to distinguish demand quality from volume
- Trend tracking, with week-over-week, month-over-month, and year-over-year comparisons to highlight changes in performance over time
By tying marketing sources directly to tours and leases, the dashboard helps teams understand which channels generate qualified demand—not just activity. Leaders can see where spend produces real outcomes and adjust budget and effort toward sources that convert.
The dashboard also makes it easier to spot disconnects between marketing and leasing. When lead volume is high but leases lag, teams can see whether the issue stems from lead quality, response times, or tour execution and address the right part of the funnel.
With built-in trend tracking, leaders can identify early shifts in demand and performance, distinguish seasonality from real slowdowns, and make adjustments before occupancy is affected. Community-level views also make it easier to benchmark performance and apply what’s working across the portfolio.