The multifamily industry is not always eager to adopt new trends and technologies. However, there are plenty of opportunities to be found in new technologies that can not only make your job easier but also bring your business to the next level. We have asked our management team here at DashQ for 10 pieces of advice to bring your multifamily marketing into the 21st century.

Here are their best words of wisdom to help multifamily management companies find new ways to grow their business through multifamily marketing techniques and achieve their goals.

1. “Let your leasing reps focus on what they do best: a simplified leasing system and multifamily marketing strategy can help free their time from menial tasks so they can focus their time and talent on responsibilities where they can truly shine.”

2. “Tenant experience is at the core of our business. You cannot build a successful property management company if you do not take tenant satisfaction into account. It is a lot more cost-effective to keep a quality tenant by keeping them happy and offering a personalized experience than to put the time and money into finding a new one.”

3. “Using the right tenant management software and multifamily marketing strategy can make or break your business. If you cannot keep track of what has been said and who said it, you will end up with lots of frustrations from all parties involved and missed opportunities to go above and beyond.”

4. “If you do not take care of an issue today, it will still be here tomorrow with more problems in tow.”

5. “Nobody wants to be treated like a number. It is true of your tenants, but it is also true of your team members. Make sure you keep track of their achievements and reward them accordingly since their success is your success too.”

6. “You spend a lot of time and money to find qualified leads. The last thing you want to do is to lose them close to the finish line. Using a centralized leasing system and multifamily marketing strategy puts all the chances on your side to avoid wasting your efforts.”

7. “Technology is here to help you. Being scared of trying new things will prevent you from reaching the next level.”

8. “Never miss an opportunity to remind your tenants that you are listening and that you are willing to go above and beyond to ensure tenant satisfaction. Take note of anything that could come in handy later, such as their plans for the future, their preferences, and so on. You could find yourself in a position to offer them exactly what they are looking for later.”

9. “Keep the conversation with your tenants open and do not hesitate to engage with them using multiple channels of communication to check in once in a while. It will allow you to keep track of what is going on and solve any issues before it gets worse. Besides, you will provide a much better tenant experience than a landlord who is only available when something is seriously wrong.”

10. “A simplified leasing system and multifamily marketing strategy allows everybody involved in the property management to know what is going on without wasting time, and possibly vital information, in an unnecessary back-and-forth between team members or between staff and tenants.”